From palliative care to preventive healing, how one doctor is transforming the future of wellness across the Arab world.
In a world where medicine often starts too late, Dr. Cherine Bazzane has made it her life’s mission to change that.
As a Family Medicine Consultant and the Head of Integrative Wellness at CosmeSurge UAE, Dr. Cherine is not only leading one of the country’s most forward-thinking clinical wellness departments — she is also reshaping the way the region thinks about health, aging, and vitality.
But her journey began in a very different place.
“I started my career caring for cancer patients and those in end-of-life stages. Watching people suffer, seeing their regrets and hearing the stories they wished they could rewrite — that’s what pushed me to find another way,” she recalls.
Those raw, intimate experiences became the cornerstone of her philosophy: that health is not simply the absence of disease — it’s the presence of purpose, energy, and emotional well-being.
From Sick Care to Soulful Care
While most physicians followed traditional paths, Dr. Cherine walked a different road. After completing seven years of medical school and four more in family medicine, she could have stayed on the conventional route. Instead, she dived deep into integrative and longevity medicine, exploring how cellular health, hormonal balance, nutrition, and nervous system regulation could be optimized to prevent — not just manage — disease.
“I was never satisfied with just giving a diagnosis and a prescription. I wanted to understand the human being in their totality — their biology, their environment, their trauma, their story.”
What began as a passion for understanding the “why” behind illness evolved into a fully-fledged clinical vision. Today, she’s the brain and heart behind the new CosmeSurge Integrative Wellness Clinics in Dubai Marina and Abu Dhabi’s Royal Khalifa Hospital, with plans to scale the model nationwide across all NMC hospitals.
A New Model for Healthcare in the Middle East
As Group Clinical Lead for NMC’s wellness initiative, Dr. Cherine is working with hospital executives, medical directors, and policymakers to bring proactive, preventive, and precision care into the mainstream.
Her integrative clinic model blends:
All of this, delivered in a way that’s culturally attuned, emotionally intelligent, and science-backed.
“In the UAE, we have vision, ambition, and access to innovation — but we still need a cultural shift around what it means to care for ourselves. That’s the space I’m here to fill.”
Healing, Redefined
Behind her titles and accolades lies something more powerful: a deep sense of purpose rooted in compassion and personal growth.
Motherhood, too, has transformed her.
“My greatest achievement isn’t professional — it’s becoming a conscious mother. Healing my inner child, doing the emotional work during pregnancy, and now parenting my son with intention… it’s made me a better doctor, a better woman, and a better human.”
That inner work informs her outer impact. Through social media, YouTube, and speaking engagements, she educates millions on how to live healthier, longer lives. Her platform reaches over half a million loyal followers, with a voice that’s both authoritative and relatable.
What’s Next?
For Dr. Cherine, the work is just beginning. With expansion plans across the UAE, a training academy for integrative physicians in the pipeline, and wellness products that change lives in the works, she’s building not just a brand, but a legacy.
Her vision? To make integrative wellness the standard of care, not the exception.
“I want to be remembered as someone who brought soul back into science. Who helped women reclaim their health. Who helped professionals live with energy. Who turned healthcare into real care.”
In a world hungry for healing, Dr. Cherine Bazzane isn’t just treating patients — she’s awakening a movement.
